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Ageism is defined as the ‘stereotyping, prejudice, and discrimination against people on the basis of their age’. However, one cannot stop aging. Aging is a natural process. But we can certainly stop ageism, can’t we?

As a 50+ model or ‘mature model’ based in Mumbai, I have faced ageism on several occasions. Tired of this discrimination, I started a petition called #AgeNotCage, urging Zivame, the largest lingerie e-store in India, to include mature models in their media and advertising.

I listed Zivame as a decision-maker given their reach. If they show mature models modeling their lingerie, it would be a big step in crushing ageism.

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